Projects we are currently working on...
Real, active engagements — shown honestly, including the ones still underway.
Rebuilding organic growth for a multi-location law firm after a redesign tanked their traffic and pipeline. See the spotlight→
Building a custom AI estimating engine for a high-end NYC HVAC contractor. See the spotlight→
Earning AI search visibility for a NYC healthcare device and software company. See the spotlight→
Running live paid campaigns inside ChatGPT — one of the first agencies operating there. See Paid Marketing→
What we do...
Four disciplines, one senior team — coordinated instead of siloed.
Custom AI Solutions
We design and build AI systems that grow, automate, and optimize your business — not a generic chatbot bolted onto your website.
Learn more→SEO / GEO
Get found in Google, in Google AI Overviews, and in ChatGPT, Claude, Gemini, and Perplexity — one integrated visibility strategy.
Learn more→Customer Acquisition
We acquire profitable customers across search, AI, social, and email — measured against revenue, not vanity traffic.
Learn more→Paid Marketing
Paid media across search, social, and now ChatGPT — run by the same senior team that owns your organic strategy.
Learn more→
Why 9Packets...
Founded in 2011. Almost two decades of hands-on digital strategy and execution, including deep work with large and small media companies. No junior resources, no templated playbooks. When you work with 9Packets, you work directly with Joe and a small team of senior specialists.
Read the full story→What clients say...
“Joe was amazing to work with and was able to provide us with amazing service and expertise while implementing a multi-faceted marketing program for us. I would recommend Joe unreservedly.”
Jason HorowitzAssociate Director, Condé Nast
“Joe helped operationalize the opportunity and build the web business — branding, design, UX, engineering, editorial, and third-party integrations. Ultimately Joe launched our digital business, and what was promised was delivered.”
Allison RosenManaging Partner, AirWheel Investments
“Joe is one of the most knowledgeable people I know in the digital industry — a strong grasp of SEO, social, email, publishing, and paid content. Given his entrepreneurial background, Joe really does know what it takes to operate a business.”
Craig EttingerGeneral Manager, TIME.com
Have a real digital problem AI can actually solve?
Let's talk for 30 minutes. No pitch deck, no productized package — just a straight conversation about what's broken and what it would take to fix it.
BOOK A 30-MINUTE CALL→