Insights
Data-driven analysis, organized by what we actually do.
Each week's post starts from real data — keyword and competitive performance, potential traffic, and AI-citation tracking — not a content calendar filled in for its own sake. New posts land here after review, organized under the same four pillars as our services.
Building AI systems that actually get used
80%+ of AI agent projects never reach production. Here's how to know if your business needs a custom AI system built around a real bottleneck — or just a chatbot.
Read the post→Getting cited by Google and by AI
68% of Google searches now end without a click. What generative engine optimization actually requires to get cited, not just ranked.
Read the post→Turning visibility into revenue
CAC is up roughly 60% since 2021. Real 2026 benchmarks by channel and industry, and the measurement shift that reliably lowers it.
Read the post→Search, social, and ChatGPT Ads
Self-serve access opened to every U.S. business on May 5, 2026. Targeting, current pricing, and why it has nothing to do with organic AI citation.
Read the post→