About / Founder

Almost two decades of solving real digital problems — no junior resources, no templated playbooks.

Joe Berkowitz, Founder of 9Packets

I founded 9Packets in 2011 out of sheer frustration.

With over a decade's experience running my own start-ups and digital consulting businesses before that, I was consistently underwhelmed by digital agencies. Every agency I turned to for help would throw software at the problem. Even the reputable ones leaned on cookie-cutter formulas and junior resources to run client projects.

With 9Packets, I decided to do it differently.

Your business is unique. It deserves a bespoke solution and a personal touch, not a templated package. That's why 9Packets is built around senior people — always with an analytical background and deep subject-matter expertise. You deal directly with me and a small team of specialists. No junior resources, no templated blueprints.

We don't just hand you a strategy deck and walk away. We put it into action and stay accountable for the results. Now, that also means building and running the custom AI systems that are changing how businesses grow, automate, and get found.

Over almost two decades, that's included deep, hands-on work with some of the largest media companies in the world, alongside growth-stage and high-end small businesses across law, healthcare, and home services. Different scale, same approach: senior strategy, real execution, and accountability for what happens after the recommendations are delivered.

Client testimonials...

“Joe was amazing to work with and was able to provide us with amazing service and expertise while implementing a multi-faceted marketing program for us. I would recommend Joe unreservedly.”

Condé Nast logo Jason HorowitzAssociate Director, Condé Nast

“Joe helped operationalize the opportunity and build the web business — branding, design, UX, engineering, editorial, and third-party integrations. Ultimately Joe launched our digital business, and what was promised was delivered.”

AirWheel Investments logo Allison RosenManaging Partner, AirWheel Investments

“Joe is one of the most knowledgeable people I know in the digital industry — a strong grasp of SEO, social, email, publishing, and paid content. Given his entrepreneurial background, Joe really does know what it takes to operate a business.”

TIME.com logo Craig EttingerGeneral Manager, TIME.com

Work we’ve done...

A sample of the media companies and growth-stage businesses we’ve worked with, and a few of the projects behind those relationships.

Condé Nast TIME.com HarperCollins Houghton Mifflin Britannica Merriam-Webster Global Disability Inclusion Jarden Consumer Solutions

Helped Children’s Learning Centers of Fairfield County move all 8 schools — 950+ students and 250 educators — online within days when COVID shut their doors.

Grew Understood, a young nonprofit serving families with kids who learn and think differently, from a small audience to millions of monthly users.

Built Rodale a seven-figure digital subscription business across Men’s Health, Prevention, and Runner’s World, including mobile carrier distribution deals.

Ran consumer marketing campaigns across multiple Condé Nast magazine properties tied to Vogue’s Fashion Night Out — research, strategy, engineering, and customer acquisition.

Led a private-equity digital transformation: audited people and infrastructure against financial objectives, then brought in operational teams to execute the plan.

Co-wrote the business plan, hired the team, built the technology, and partnered with Diapers.com on a daily-deals venture later acquired by Plum District.

Want to talk through a real problem?

No pitch deck. Just a straight conversation about what's broken and what it would take to fix it.

BOOK A 30-MINUTE CALL