Our work

We love getting exceptional results for all our clients. From ideation to execution – from strategy to implementation – our multidisciplinary team is ready to help your business get digital solved.

Find Out How 9Packets Helped A School Network Quickly Transition Their Operation Online.

When the Covid Pandemic restrictions forced Children’s Learning Centres of Fairfield County to close the doors of all 8 of their schools to over 950 students and 250 educators - they came to 9Packets to move their operations online.

The Challenges Faced Were Significant

“Unfortunately, our digital infrastructure, built primarily to support in-class learning, was not up to the task of supporting distance learning.”

  • New technology had to be implemented – fast
  • Educational staff and parents required appropriate training
  • Existing programs needed to be adapted for distance learning
  • Parents and guardians had to become co-educators

A Phased Solution – For A Complex Problem

  • Drew up a strategic vision and secured board and government funding approvals
  • Identified and implemented suitable tech stack
  • Secured a sponsorship from Google
  • Built-out all necessary physical infrastructure (from networking to audio-visual equipment)
  • Fully migrated from the old platform to the new one on the cloud
  • Hired appropriate bilingual staff to help train staff and parents
  • Implemented new workflows – from communication plans to file management

“Through Joe’s heroic efforts we were able to stand-up a Blended Pre-K Learning Platform to partner with our parents as co-educators to provide both an in-class and at-home learning experience.”

See more here

How We Helped A Young Nonprofit Grow Its Audience To Millions Of Monthly Users.

Understood is dedicated to serving millions of families with kids who learn and think differently. Understood engaged us as a young organization with a wealth of value to offer - but unable to impact as many lives as they’d hoped.

Cost Effective Audience Acquisition Was Key To Their Transformation

  • Their web platform needed to be overhauled
  • Their articles and resources were excellent, but not driving enough organic traffic.
  • Paid traffic was too expensive and unsustainable

300% traffic growth in just 3 years

Having a breadth of experience in growing nonprofits, we quickly implement strategies that helped Understood acquire more active visitors with a minimal budget. Understood now enjoys millions of active monthly users. At the same time, we helped increase their reach by cost-effectively taking their organic traffic from 50% to 80%.

  • Overcame platform challenges for better SEO results
  • Cross-discipline SEO training allowed educational material to bring in traffic
  • Implemented data science led approaches to growing organic traffic
  • Variety of SEO strategies implemented
  • Capitalized on grants from Google for free ‘paid’ traffic
See more here
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Conceptualized and ran digital media consumer marketing campaigns across multiple magazine properties in conjunction with Vogue’s Fashion Night Out events. This included research, strategy, software development, operations, customer acquisition, and lifetime value analysis.

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A private equity digital transformation project that included a deep analysis of people and digital infrastructure assets against company financial objectives. Once management approved the overall strategy and plan we brought in operational teams (ERP, CMS, Customer acquisition, etc.) to execute.

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Recruited by the new CEO to help the company with its digital transformation project, we evaluated digital platforms, created RFPs, negotiated & hired third party technology teams, and coordinated agency resources (brand, design, strategy, etc.)

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Hired to evaluate and monetize paid acquisition channels (search, social, display, etc.) against cost per acquisition metrics for Britannica Kids.

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Prior to their acquisition we oversaw the research, strategy, and operations to build-out a local service deals extension to their successful core daily deals (widgets) business.

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We managed all research, strategy, and operational plans to build a significant direct to consumer culinary business.

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Responsible to analyze and drive cross-channel paid customer acquisition into a newly-launched Apple IOS word game called Puku.

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Leading a site rebuilding project that includes deep analytics, competitive analysis, primary research, UX design, development, and operational deployment/management.

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9Packets evaluated the current paid acquisition activities and identified missed performance opportunities. Setup paid social and SEM (Adwords/Bing) campaigns to maximize customer acquisition performance.

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9Packets helped Rodale build a seven-figure digital subscription business across several properties including Men’s Health, Prevention, Runner’s World, etc. We led research, strategy, and operations to build-out a mobile content distribution business for Rodale brands, including mobile carrier negotiations and integration activities.

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9Packets was hired by an investment group, co-wrote the business plan, hired the team, created the strategy, built the technology, and partnered with Diapers.com to capitalize on the vertical (parents) daily deals service business. Business was sold to Plum District (backed by Kleiner Perkins and General Catalyst.)

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“Joe is a true entrepreneur in every sense of the word, always exploring, inquiring and testing. It was a pleasure to work with him at ThirdAge because he was willing to try anything to help the program become ever-more successful. I also got to see him in-action with a few of his later ventures, and I could tell he was fearless. What may seem like risk to others, appears as a test-and-learn operation to him.”

​MICHAEL LEWIS
VP / GM of Client Services, Epsilon
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“Joe brought enormous dedication and creativity to a newly defined role. As one of the key people in our New York office, he led our efforts in digital media. I trust Joe.”

CHRISTOPHER MCQUEEN
Partner | McQueen Consulting
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