Earned distribution takes many forms:
- Social media shares
- Comments, mentions, tweets and reposts
- Recommendations by others
- Product reviews
- Having non-sponsored blog posts or media coverage about you
With all its benefits – like free traffic, marketing and extra credibility – earned distribution is a double edged sword. Because you have very little control over the narrative.
It feels good to share great recommendations and interesting new discoveries. We help position your message in such a way that it gets shared, recommended and talked about online.