This covers all owned channels of content distribution – from your articles and presentations to videos and email newsletters.
We help by analyzing exactly which channels are right for your circumstances. Then we help you implement all the key resources and workflows to start growing your content – then analyze its performance.
Getting your content out over select third-party channels like social media or paid search – can either be extremely profitable or very costly.
We help by selecting the channels most appropriate to you and your intended audience. We help to set up a process for you to get your message out affordably. And we implement an accurate analytical process to ensure you get a positive return on your investment.
Earned distribution refers to having your content shared by others. This covers all unpaid reviews, blogs or recommendations of your brand by others.
We help by identifying the key channels that your audience trusts. Then facilitating relationships and generating the type of content that begs to be shared. Earned distribution is one of the best ways to boost authority and credibility.